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As businesses of all sizes generate more and more information, the need for intelligent and advanced AI and machine learning (ML) systems to brand sense of this data has never been more than of import.

With its world-leading cloud technology, Amazon Spider web Services (AWS) is in pole position to help provide the tools needed for businesses to utilize AI and ML to ensure they get everything they need from their information.

Although it has always played an important office, AI and ML technology was front and center at the company'south recent AWS re:Invent 2021, dominating keynote speeches, breakout sessions and more than. And then only how of import tin can AI and ML be for one of the world'south biggest tech firms?

Mainstream

"ML is going mainstream," Swami Sivasubramanian, Vice President of Amazon Machine Learning, told TechRadar Pro at re:Invent 2021."It'due south no longer just the leading hot tech startups that are innovating, it's the hundred-year-old companies that are doing amazing things with it."

AWS can currently boast over 100,000 customers using its systems for ML, with a recent IDC study challenge that more than AI and ML uploads happen on AWS than anywhere else.

Sivasubramanian notes that this is no surprise given how AWS always thinks about working back from customer needs when coming up with new innovations, peculiarly as business organization needs accept inverse in the last few years.

"Long story short, I would say that while ML has been a technology which has had a lot of hype, it's only in the last five years, and thanks to the amount of compute being readily available in the cloud and data existence able to be hands stored and processed," he notes.

"At present the biggest gap is the tools - historically yous required people with a PhD in machine learning to utilise and sympathize how to build an ML models - only this is where our technology, like SageMaker and all our AI services, have essentially inverse the game."

"These are really going to be some really exciting times because it's going to drastically meliorate how we think about and how we build and how we live and how we work."

AWS reinvent 2021 sagemaker — (Prototype credit: Future / Mike Moore)

SageMaker to the stage

AWS SageMaker was a fundamental presence at re:Invent 2021, with the company unveiling new features that should make scaling ML easier for customers of all sizes. This included the new Amazon SageMaker Canvas tool, which volition allow users create ML predictions even if they don't have any ML experience, and with no need to write any code.

But in order to assistance spread the give-and-take about ML, the company also released Amazon SageMaker Ground Truth Plus, an upgrade to its existing platform which lets users deliver loftier-quality training databases fast, without writing a single line of code. There'due south also a new SageMaker Studio Notebook which allows users to access a wide range of data sources, and perform data engineering science, analytics and ML workflows in one notebook.

The prominence of these launches shows just how important a part AI and ML can play for AWS, specially given its global reach and huge array of customers.

"Business users are very hungry to do more than with data," Sivasubramanian says. "Before spreadsheets existed, fifty-fifty to do uncomplicated things similar statistics in a spreadsheet, people didn't have like shooting fish in a barrel ways to do it with x,000 rows of data - spreadsheets changed this. But now that we have things like ameliorate forecasting, businesses want to go involved, considering they want to be able to answer to their stakeholders saying, what is going to exist my revenue protection and then forth. Right now, they can't answer those questions."

aws reinvent 2021 day two — (Image credit: Time to come / Mike Moore)

This work volition also involve lowering the barriers to entry for such complicated tools. AWS revealed plans to help train 29 million people in ML technology by 2025 at re:Invent, largely via its new Amazon SageMaker Studio Lab - a free platform that lets users sign up to become admission to AI and ML tools, letting them start in a way that suits them.

At that place's besides a new AWS AI & ML Scholarship Program, offer $10m a yr for students looking to undertake courses in these fields as part of the company'south push button to improve diverseness and equal opportunities across the globe.

"We are non creating a dichotomy between a world of learners and a world of doers," Sivasubramanian says. "I truly believe that for whatever technology to accomplish its full potential, yous have to do two things. Ane is to make its tools and lower the skills barrier. The 2nd 1 is to make the tools and learning accessible for everyone."

aws reinvent 2021 day 2 — (Image credit: Future / Mike Moore)

Looking frontwards, Sivasubramanian is unsurprisingly positive about the future of AI and ML technology with Amazon, and the opportunities it offers all customers.

"In Amazon, we have this phrase 'Information technology's solar day ane'," he notes. "Just there'south then much innovation to be washed with automobile learning and the data infinite in general - and then it'south similar it's not even mean solar day one, nosotros just woke upward and nosotros oasis't even had a cup of coffee!"

"There's so much to be washed," he adds. "I still call up at that place is then much invention and innovation that customers can practise, and we are going to be investing more than and more in enabling these companies to connect the dots between their higher order business organisation issues, and all the data that they have and how they go value out of it."

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